(Chicago, Illinois – February 11, 2007) – Team Kenda Tire is pleased to announce that Sigma Sport USA has agreed to be a sponsor for the 2007 racing season. This is the 3rd year that Sigma Sport USA will be the team’s exclusive supplier of computers and heart rate monitors.

This sponsorship agreement signals the strong commitment that Sigma Sport USA has for the sport of cycling and specifically reaches out to the women’s segment of the market. Team Kenda Tire will endorse Sigma Sport USA in all their marketing materials and team uniforms during the sponsorship term.

The women were excited about the sponsorship renewal and look forward to the continued alliance. Allison Carter welcomed the announcement adding that she’s been using Sigma Sport for years and has never had any complications. “It’s a very reliable product and easy to use. I use Sigma on all of my bikes-Road, TT, and Mountain Bike!”

Alissa Cover, stated – “I love my Sigma Sport wireless cyclometer! It was easy to install, is easy to use, and makes cleaning the bike after a salty ride really easy with no pesky wires.”

Kristen Meshberg says that she loves her Sigma lighting system because “It provides clarity and security for night riding.”